Where did my Money Go? Adventures in Children’s Marketing

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When I first had my oldest son, I was struck at how many things are marketed to children and how well it’s all done. It starts slowly. First, you are drawn into the clothes—after all your baby needs them, but you don’t want your baby to wear just anything, you want them to be hip, trendy, look cool or sweet. Then comes the furniture and how you decorate their room. There are so many choices and you want their room to reflect their future personality (mainly it ends up reflecting what you hope their future personality to be). Then comes the toys, development toys start first. They are marketed under terms like Einstein, Genius, and Smart. This marketing is brilliant in my opinion. It’s so simple and tugs at any parent’s primal desire to raise an educated child. Have you ever met someone who wants to have a dumb baby? I certainly haven’t. Of course we want to give our child every advantage so we buy, buy, buy. We can’t help ourselves.

As your child ages, you may become aware of these marketing trappings and may even have some success from getting caught up in the hoopla. If so, you are in the minority (but good for you!). Who hasn’t gone into a Target and thought I just need to buy my son a t-shirt, only to walk out $100+ later with a t-shirt, a couple pairs of shorts, an activity book or two, plus some shoes for the next season and some of the other items you’ve been meaning to buy. I actually avoid going to Target because I seem to fall into this trap almost every time. What just happened to my money? Did I really have to stop at the in-store Starbucks and get myself a drink? Why did I feel the need to buy all the other items now?

Target stores are inviting, they shout welcome, come this way! They are convenient and know who many of their customers are—parents! It’s genius.

Then your child will start to get into certain genres of toys. It will be their obsession. You just don’t know how long it will last. My oldest LOVED airplanes. His obsession started when he was two until we entered kindergarten. He wanted every airplane he could get his hands on, every airplane book or toy. My youngest LOVED (and still loves) all things related to the Pixar movie Cars. He wants any and every car associated with the movie or off-shoot and nothing seems to satiate his appetite for these toys.

My oldest has now moved from airplanes to Legos (as mentioned in previous posts). Lego is different than the Legos my husband and I were familiar with. You have to be a Lego fan or you won’t get caught up in the hype. Lego makes it easy to be a fan. And if you are a fan, you’re a goner. I made the mistake of coming across one their Lego Minifigure Collections when my children were young and we were getting ready to go on a camping trip. For anyone unfamiliar with Lego Minifigure Collections, they come out about once a year with a new series. Each series continues unique minifigures. Each minifigure costs approximately $3, cheap enough that you don’t feel guilty buying it. These minifigures come in packaging doesn’t allow you to know which character you are buying until you open it…it’s a mystery. I picked up four minifigure collection bags and gave two to each of my boys. It cost $12 and for the joy it brought them it was well worth the money, except…your children will want other minifigures in that same collection, or they’ll figure out there are other collections and want minifigures from that, and you didn’t pick those bags so now you have a choice: listen to your child beg, or go buy them more and hope that you find the correct character. I caved the first few times my children asked (after all what’s $3, right?) and bought each child another minifigure or two. Any parent that is honest will admit that you try to decipher what is in the bag before you decide to buy it. Is that a guitar for the rock star minifigure? Is that the helmet to the warrior minifigure? Does this have a gold feeling to it? (Lego enthusiasts familiar with the most recent minifigure collection will get this reference). Once I got repeat characters, I decided no more. It was like playing the lottery and realizing I was gambling away my money. No thank you, I think I may already be doing that at Target! Once I came to this conclusion, my children realized Mom would no longer cave. That doesn’t mean no more minifigures, it just means minifigures in moderation. Lego does make it hard to resist.

Genius. Pure genius.

Every time I feel like I’m starting to get smarter about how things are marketed to children and how I’m drawn in as their parent, I realize many companies still have a jump on me. How can I compete with them when we’re on… a road trip?

To be continued…

Summer BBQ

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One of my favorite parts of summer is having or going to a summer BBQ. Having good food while communing with good friends makes it something special.

As I watched the kids playing in the backyard, running around and laughing at the new game they created, I was struck with memories of my own childhood. Simpler times, where friendship and joy seemed easier to come by. It was living in the moment and recognizing the specialness of an occasion without anyone having to tell you so. As parents we can get caught up in trying to create great memories for our children. Buying them a special toy, planning that one-of-a-kind party, or taking them on a trip that stretches the budget. All are great, but require preparation and lack spontaneity. I’m reminded that its the simple things, like being together and enjoying each others company regardless of the time or place, that makes the difference, not the where or anything else.

The BBQs of my childhood were special, and I believe the BBQs my children attend will be special memories for them.

It was a good reminder for me. Keep it simple, and enjoy.

What are your favorite summertime memories?

How Will You Show Your Patriotism?

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The Time magazine cover story this week is How Service Can Save Us. The article addresses the challenges military veterans returning from war have faced, and how working on service projects with other veterans has positively affected them. The article caught my attention because it touched on something that I think is important—service. As a parent I have often struggled with when and how to introduce my children to service projects.

I was raised in a family that taught to be grateful for what you have and give back to others—through your time, talent or service.  Before I had children I envisioned us working on Habitat for Humanity projects and rolling our sleeves up in parks pulling weeds or doing some other form of landscaping even when they were small. I still have that vision, but its been somewhat modified. The reality has been that service oriented activities haven’t made practical sense largely because our children are just now getting to the age where they are physically able to join in, and help out. I realized that if we went on a service project that required any physical effort and focus perhaps our family would better serve the cause by sitting out (or supporting in a different way—donating money or food, etc.). I don’t think the organizers would appreciate us chasing our kids or cajoling them, flowers would have gotten picked than planted in lieu of us doing what we came to do, help. Ultimately my husband and I have delayed this type of service and instead of looked for other ways we can serve our community (through community organizations we believe to, volunteering hours and donating money).

There is something about doing a service project that is very fulfilling, can be very rewarding and very energizing. It feels good to help. It feels good to make a positive impact. It feels good to do hard work and see the end result. While I still think my family may be a few years away from joining a more adult-friendly service project, we are going to start seeking kid-friendly ones out. In the Time magazine article they provide some websites to different service groups for anyone looking to pitch in. One mentioned is ServeNet.org and is described as “dedicated to promoting service among children and teens.” Sounds like a good site for us all to check out.

Patriot is defined by Merriam-Webster as “one who loves his or her country and supports its authority and interests.” As we celebrate our country’s founding this 4th I’m reminded that being a patriot and showing our love for this country includes service, whether you serve in one of our armed forces, or you serve your community where you live. I believe we are not born with patriotism but something we each grow into it.

How will you show your patriotism this year? How will you help your child develop theirs?

The End

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We just finished reading the book My Dog Skip by Willie Morris. It is a touching story about a boy and his dog. I had seen the movie several years ago and thought our sons would enjoy it.

At the end of the book, the author speaks of Skip’s passing and how Skip is buried not under the elm tree, but in his heart. As I read the last two pages to my sons I reflected on pets I had had growing up, and one in particular that reminded me of Willie and his relationship with Skip. Socks was my cat of 18 years when she passed. I had had her since I was 11 years old. She was a member of the family, gave unconditional love, seemed to be attuned to my feelings (showing great empathy and sympathy), and has been solely missed since her passing.

As I read the last few pages of My Dog Skip, my voice cracked and tears came to my eyes. I tried to hold the tears back, taking deep breaths and pausing, but it didn’t work. I cried and my kids saw it.

My kids asked, “Are you crying?” to which I replied, “Yes, because it’s sad.” They both looked at me quizzically for a moment. It was the first time they had seen their mom cry openly in front of them, tears of sadness. Prior I had only shared tears of joy. I continued to read the last few sentences, trying but failing to hide my feelings. When I said “The End” my oldest son burst into tears, and continued crying. My husband and I tried to console him. At first I thought he was crying because I had been crying, but soon understood that he was crying because my crying confirmed what the book told us. Skip was dead.

I believe this is the first time my son grasped that things don’t live forever. It’s a hard concept to understand as a child. He started to understand that we all will die one day, even him. He was very upset that my husband and I would die one day. I know I felt the same way at the idea of losing my parents as a child, and still get teary-eyed thinking about that happening in the future. It’s inevitable, but I still doesn’t make it any easier.

What struck my husband and I about what occurred was how we handled the situation. First I attempted to talk to my son about death. I didn’t try to sugarcoat it or promise that it wouldn’t happen for a long time, but reminded him that life is a gift, that we need to take steps to try to live as long as possible eating healthy things, exercising and being safe, but we also need to figure out how to enjoy it while we’re here. I explained that we have to treasure the time we have together and work to make the most of it while we have it together. He seemed to understand all that I was saying, but it didn’t stop the crying. It was upsetting to see him this way, and a part of me wanted to say whatever was needed to get him back to a calm or happy state, but I recognized the importance of the discussion we were having.

At one point, my son got angry with himself for continuing to cry and said, “I can’t wait until I’m older and braver.” “Why do you say that?” I asked. “Because I’ll be braver, and won’t cry so easily.” I reminded him that Mom is much older and still cries. He seemed to think about this for a minute as if understanding it might be okay to feel his emotions as he grew older. What a great moment to be a part of.

My husband sat with my son following me and talked to my son about death. After a while, and seeing that continuing to talk about death was only going to lengthen the time our son was crying, he tried to turn the subject to happier things, upcoming trips we have planned, and making breakfast in the morning. While it didn’t completely work, we knew we needed to give our son some time to work through his newfound knowledge and feelings in his own way.

It wasn’t easy, but was necessary.

As a parent, we all want to make our child happy and hate to see them upset. A typical reaction is to help your child “get over” the negative feeling and push them back into a positive one, but that comes at an expense of your child missing the opportunity to gain a needed tool to deal with negative emotions as they get older. Being able to help your child feel the negative feeling and work through it is a powerful tool we can provide. It might not feel comfortable for us as parents, but many things about being a parent aren’t.

It’s good to cry, it’s good to show our kids we all experience feelings, even the hard ones as adults. It makes us vulnerable to each other. It makes our bonds stronger while we’re here on earth and beyond “The End.”

How do you help your child experience their emotions? How have you helped your child deal with the death of a loved one?

For Fathers and Men Alike

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My sons and I were discussing this past week how to honor their father and my husband today. I asked them what we should make Dad for breakfast. My oldest replied, “We should give Dad doughnuts,” to which I asked “why? Doughnuts are your favorite, not Dad’s.” My son thought for a minute and stated very firmly, “Well, Father’s Day is really man’s day. And we want doughnuts.”

I couldn’t help but smile he had such conviction in his belief. “When did Father’s Day become Man’s Day?” I asked. “I don’t know,” my son replied, “but I know all men become fathers so we should honor all men too.” I realized I could tell my son that not all men will be fathers, or inquire in why we hadn’t celebrated all women on Mother’s Day, but decided that should wait until he is a bit older.

My son did raise a good point. Through a child’s eyes any adult can be a parent. And being a parent entails being a role model. And if that’s how a child sees us, then we all are role models, regardless if we have children of our own or not.

As we honor all the fathers, grandfathers and men who are or have been role models in our lives, I think about the contribution my father made in making me who I am.

Thank you to my father, my husband, and all the men out there who are making a positive difference in our children’s lives. Your presence, involvement and desire to be successful, as a parent, means more than you know.

As we served breakfast this morning, my husband got pancakes and bacon, and a few mini doughnuts. I decided the doughnuts should symbolize unity between my husband and his boys, and the power of a strong male role model.

Happy Father’s Day!

What Makes You Laugh?

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My youngest son has his own special language. This language appears only when he is being silly, or trying to be silly. When he is deep into speaking his special gibberish, we’ll ask, “are you speaking English or are you speaking something else?” To which, we’ll smile and say in a mumbled voice with a big sly smile on his face, “something else.”

During a recent episode of him using this special language, he decided to change Lightning McQueen’s catchphrase from “Ka-Chow” to “Ka-Pow” followed by other words that rhyme with the “ow” sound. I decided to get into the mix and offered up “Ka-Meow.” I added in the sound effects of a cat meowing when I said it to my son. He burst into laughter as if he’d heard the funniest thing ever. We both did different variations of “Ka-Meow” for several minutes and laughed really hard. Saying “Ka-meow” has become an instant way for us to make each other laugh.

Being a parent is serious work. There is so much to get done, so much we are working to juggle, and so much we are trying to get right. It can be easy to get caught up in the seriousness of it all and forget to enjoy it. I like a good laugh, but love connecting with my children in a way that shows Mom can be silly too.  That Mom enjoys life and Mom enjoys being a parent.

What makes you and your child laugh? How are you showing your child you enjoy life and enjoy raising them?

Let’s Have an Adventure

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What family vacations come to mind from your childhood?  Road trips? Camping? Visiting friends or family?

As a child, my family was a ‘road trip’ kind of family. We drove everywhere, regardless of the distance. Our trips were educational. We saw a lot, learned a lot, and after a while, got on each other’s nerves a lot. But we enjoyed the experience together and have many great memories as a result. As a young adult, I often felt like many of our family vacations were FFF – Forced Family Fun, but in reality, they were an adventure.

An adventure is defined as an exciting or remarkable experience. I can remember getting ready for our trips, packing our suitcases, and thinking about the games we’d play in the car. It was exciting, we were going to see and do something new. Even if we were going to see our relatives or go to a new place, our road trips were never quite the same.

This summer, we have planned many adventures for our family. There will be camping, long drives, and lots of time together. My husband and I can’t wait. The kids seem excited too. I wonder if they’ll think back and have fond memories of our time together, or if they’ll think of these trips as Forced Family Fun.

We are building memories, and I’m treasuring each one. To see my sons faces once we get to our destination, to see them enjoying finding bugs in the outdoors, roasting marshmallows over the campfire, watching waterfalls in awe, or seeing their joy as they jump into a pool, I’m not sure being a parent gets much better than these moments.

What adventures do you have planned for this year?

Marriage IS Work

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In SNL’s season finale, host Ben Affleck talked about hosting for his fifth time, and also poked fun at his acceptance speech at the Oscar with her wife, Jennifer Garner. She joined him on stage to discuss the famous comment from his speech that “marriage is work”.

While he worked to explain himself and what he meant by his comment to the audience and his wife, the unspoken message came through loud and clear—anyone who is honest about marriage will agree with what he said: marriage is work. Any relationship worth holding onto takes work. Think of the work we put into connecting with our parents, our children, our friends and each other. In some relationships the work seems effortless, in others it can be exhausting.

When I met my husband, I instantly liked him. We shared a lot in common. It was easy to make a connection with him because he was easy to relate to. After being married for several years, we learned that while we could relate to one another, we weren’t connecting as deeply as we wanted to, or stated more accurately, how I wanted to.

We have worked on connecting more deeply in recent years. Making ourselves more vulnerable to each other, and freeing ourselves to speak more honestly. While uncomfortable at first, it has become easier for both of us with time. Being accepted as I am, truly as I am, is really freeing. I am able to love my husband more deeply and we are able to enjoy each other more fully. That’s not to say we don’t occasionally hit a bump in the road. We know that’s not possible, we may have disagreements, and we just work through them.

Marriage is work, in the best sense. Parenting is work. Life is work. Sometimes the work seems effortless, sometimes it can seem exhausting, but it always feels worth it.

All We Have to Fear

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I’ve never gotten used to the fear I experience as a parent. I go to that worst-case scenario all too often when possible danger may exist.

To give you an idea, when my oldest was first born and go to sleep:

My first thoughts would be how precious, what a beautiful creature, I can’t believe I’m a mom. That’s right, I’m a new mom, I’m not an experienced mom, I have to keep my child alive and what if they stop breathing during the night? How would I know they stopped breathing? I’ve got the monitor on, but what if it doesn’t work for some reason or I don’t hear him? Should I not sleep and just watch them all night?

I experienced this when both my children were newborns. After no sleep for several days, my husband and I agreed sleeping in shifts would be one way to make sure we both got sleep and I didn’t worry incessantly that my child would pass away at any given moment. My extreme thinking wasn’t healthy, and didn’t allow me to fully experience the joy of being with my child. I was consumed with something bad happening at any moment.

Several months ago our family went to see The Wizard of Oz at our local children’s theatre. I was a little concerned that my children might not be old enough for the story. My husband and I were prepared to be asked questions about tornadoes, flying monkeys and wicked witches afterwards, and while they were curious about the monkeys and the wicked witch, they were particularly concerned about tornadoes. We talked about the tornadoes on the way home, and the boys wanted to know “do tornadoes really happen?” and “do they happen here?” You could hear the fear in their voice. We assured the kids that in the northwest tornadoes are very uncommon, and we have weatherman/woman who can warn us if one may happen.

We can’t protect our children from everything, and I pray we will never experience the wrath a tornado brings. I do want them to enjoy life and not be constantly worrying that something bad will happen. I don’t want them to go the worst-case scenario like I do. I want to teach them to lean into the joy they are experiencing, not fear that something bad is going to happen to them.  We plan to go camping again this year. You may recall we encountered thunder and lightning on our last camping trip. It was scary for my youngest son and me.  As we have talked about the upcoming trip, my youngest son has started to ask if a tornado could occur at the camp site. I can hear the slightest fear in his voice as he asks. I reassure him that there is little chance it will occur and if it does, mom and dad will do everything we can to keep everyone safe. I don’t want my son to fear the possibility of tornadoes, and take away from his enjoyment of our camping experience. Yes, bad things can happen, I remind myself, but mostly its out of our control, and much like fretting over a newborn as they sleep. All we can do is take precautions to make sure everyone is safe. It sounds so logical, reasonable and easy when I tell myself this. And so much harder to practice in reality.

There will always be some part of me that will worry about my boys, and likely always will, but I believe I’ve tempered my fears and am working to enjoy my time with them, and not consume my thoughts with the worst-case scenario. I can’t control what happens next, but can be there to participate and enjoy each moment as it happens now.

How do you handle your children’s fears? How do you handle yours?

On Mother’s Day

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How will you celebrate Mother’s Day today? With flowers? A card? Or a nice meal out?

On Mother’s Day I’ll look forward to sleeping in, having breakfast in bed, and seeing my children smile as they hand me their handmade gifts. While eating my breakfast, once my children have left the room to continue with their play, I’ll think about how grateful I am to have the opportunity to raise them. I’ll think about what I’m most proud of teaching them so far, and wisdom I still want to impart. I’ll think about the journey I am on, and  all the support I have from my husband, other moms—old and new, family and friends. I’ll think about the energy I need to be the mom that I want to be, and remind myself to continue to seek ways to get the recharge I need. I’ll think about my children’s smiling faces and the joy they bring me every day. I’ll think about how quickly they are growing and allow myself a moment to think I’ll still have many more Mother’s Days like this, when I know these will be very limited.  Even though my boys are seven and five, I’m still amazed I gave birth to these wonderful creatures and that I’m a mom, their mom.

Mother’s Day may have started to honor mothers everywhere, but I see it as a day for me to rest and reflect on how blessed I am. No one has to honor me, the honor of being their mother is all mine.

Happy Mother’s Day.