Where did my Money Go? Adventures in Children’s Marketing

When I first had my oldest son, I was struck at how many things are marketed to children and how well it’s all done. It starts slowly. First, you are drawn into the clothes—after all your baby needs them, but you don’t want your baby to wear just anything, you want them to be hip, trendy, look cool or sweet. Then comes the furniture and how you decorate their room. There are so many choices and you want their room to reflect their future personality (mainly it ends up reflecting what you hope their future personality to be). Then comes the toys, development toys start first. They are marketed under terms like Einstein, Genius, and Smart. This marketing is brilliant in my opinion. It’s so simple and tugs at any parent’s primal desire to raise an educated child. Have you ever met someone who wants to have a dumb baby? I certainly haven’t. Of course we want to give our child every advantage so we buy, buy, buy. We can’t help ourselves.

As your child ages, you may become aware of these marketing trappings and may even have some success from getting caught up in the hoopla. If so, you are in the minority (but good for you!). Who hasn’t gone into a Target and thought I just need to buy my son a t-shirt, only to walk out $100+ later with a t-shirt, a couple pairs of shorts, an activity book or two, plus some shoes for the next season and some of the other items you’ve been meaning to buy. I actually avoid going to Target because I seem to fall into this trap almost every time. What just happened to my money? Did I really have to stop at the in-store Starbucks and get myself a drink? Why did I feel the need to buy all the other items now?

Target stores are inviting, they shout welcome, come this way! They are convenient and know who many of their customers are—parents! It’s genius.

Then your child will start to get into certain genres of toys. It will be their obsession. You just don’t know how long it will last. My oldest LOVED airplanes. His obsession started when he was two until we entered kindergarten. He wanted every airplane he could get his hands on, every airplane book or toy. My youngest LOVED (and still loves) all things related to the Pixar movie Cars. He wants any and every car associated with the movie or off-shoot and nothing seems to satiate his appetite for these toys.

My oldest has now moved from airplanes to Legos (as mentioned in previous posts). Lego is different than the Legos my husband and I were familiar with. You have to be a Lego fan or you won’t get caught up in the hype. Lego makes it easy to be a fan. And if you are a fan, you’re a goner. I made the mistake of coming across one their Lego Minifigure Collections when my children were young and we were getting ready to go on a camping trip. For anyone unfamiliar with Lego Minifigure Collections, they come out about once a year with a new series. Each series continues unique minifigures. Each minifigure costs approximately $3, cheap enough that you don’t feel guilty buying it. These minifigures come in packaging doesn’t allow you to know which character you are buying until you open it…it’s a mystery. I picked up four minifigure collection bags and gave two to each of my boys. It cost $12 and for the joy it brought them it was well worth the money, except…your children will want other minifigures in that same collection, or they’ll figure out there are other collections and want minifigures from that, and you didn’t pick those bags so now you have a choice: listen to your child beg, or go buy them more and hope that you find the correct character. I caved the first few times my children asked (after all what’s $3, right?) and bought each child another minifigure or two. Any parent that is honest will admit that you try to decipher what is in the bag before you decide to buy it. Is that a guitar for the rock star minifigure? Is that the helmet to the warrior minifigure? Does this have a gold feeling to it? (Lego enthusiasts familiar with the most recent minifigure collection will get this reference). Once I got repeat characters, I decided no more. It was like playing the lottery and realizing I was gambling away my money. No thank you, I think I may already be doing that at Target! Once I came to this conclusion, my children realized Mom would no longer cave. That doesn’t mean no more minifigures, it just means minifigures in moderation. Lego does make it hard to resist.

Genius. Pure genius.

Every time I feel like I’m starting to get smarter about how things are marketed to children and how I’m drawn in as their parent, I realize many companies still have a jump on me. How can I compete with them when we’re on… a road trip?

To be continued…

How Will You Show Your Patriotism?

The Time magazine cover story this week is How Service Can Save Us. The article addresses the challenges military veterans returning from war have faced, and how working on service projects with other veterans has positively affected them. The article caught my attention because it touched on something that I think is important—service. As a parent I have often struggled with when and how to introduce my children to service projects.

I was raised in a family that taught to be grateful for what you have and give back to others—through your time, talent or service.  Before I had children I envisioned us working on Habitat for Humanity projects and rolling our sleeves up in parks pulling weeds or doing some other form of landscaping even when they were small. I still have that vision, but its been somewhat modified. The reality has been that service oriented activities haven’t made practical sense largely because our children are just now getting to the age where they are physically able to join in, and help out. I realized that if we went on a service project that required any physical effort and focus perhaps our family would better serve the cause by sitting out (or supporting in a different way—donating money or food, etc.). I don’t think the organizers would appreciate us chasing our kids or cajoling them, flowers would have gotten picked than planted in lieu of us doing what we came to do, help. Ultimately my husband and I have delayed this type of service and instead of looked for other ways we can serve our community (through community organizations we believe to, volunteering hours and donating money).

There is something about doing a service project that is very fulfilling, can be very rewarding and very energizing. It feels good to help. It feels good to make a positive impact. It feels good to do hard work and see the end result. While I still think my family may be a few years away from joining a more adult-friendly service project, we are going to start seeking kid-friendly ones out. In the Time magazine article they provide some websites to different service groups for anyone looking to pitch in. One mentioned is ServeNet.org and is described as “dedicated to promoting service among children and teens.” Sounds like a good site for us all to check out.

Patriot is defined by Merriam-Webster as “one who loves his or her country and supports its authority and interests.” As we celebrate our country’s founding this 4th I’m reminded that being a patriot and showing our love for this country includes service, whether you serve in one of our armed forces, or you serve your community where you live. I believe we are not born with patriotism but something we each grow into it.

How will you show your patriotism this year? How will you help your child develop theirs?

What Makes You Laugh?

My youngest son has his own special language. This language appears only when he is being silly, or trying to be silly. When he is deep into speaking his special gibberish, we’ll ask, “are you speaking English or are you speaking something else?” To which, we’ll smile and say in a mumbled voice with a big sly smile on his face, “something else.”

During a recent episode of him using this special language, he decided to change Lightning McQueen’s catchphrase from “Ka-Chow” to “Ka-Pow” followed by other words that rhyme with the “ow” sound. I decided to get into the mix and offered up “Ka-Meow.” I added in the sound effects of a cat meowing when I said it to my son. He burst into laughter as if he’d heard the funniest thing ever. We both did different variations of “Ka-Meow” for several minutes and laughed really hard. Saying “Ka-meow” has become an instant way for us to make each other laugh.

Being a parent is serious work. There is so much to get done, so much we are working to juggle, and so much we are trying to get right. It can be easy to get caught up in the seriousness of it all and forget to enjoy it. I like a good laugh, but love connecting with my children in a way that shows Mom can be silly too.  That Mom enjoys life and Mom enjoys being a parent.

What makes you and your child laugh? How are you showing your child you enjoy life and enjoy raising them?

All We Have to Fear

I’ve never gotten used to the fear I experience as a parent. I go to that worst-case scenario all too often when possible danger may exist.

To give you an idea, when my oldest was first born and go to sleep:

My first thoughts would be how precious, what a beautiful creature, I can’t believe I’m a mom. That’s right, I’m a new mom, I’m not an experienced mom, I have to keep my child alive and what if they stop breathing during the night? How would I know they stopped breathing? I’ve got the monitor on, but what if it doesn’t work for some reason or I don’t hear him? Should I not sleep and just watch them all night?

I experienced this when both my children were newborns. After no sleep for several days, my husband and I agreed sleeping in shifts would be one way to make sure we both got sleep and I didn’t worry incessantly that my child would pass away at any given moment. My extreme thinking wasn’t healthy, and didn’t allow me to fully experience the joy of being with my child. I was consumed with something bad happening at any moment.

Several months ago our family went to see The Wizard of Oz at our local children’s theatre. I was a little concerned that my children might not be old enough for the story. My husband and I were prepared to be asked questions about tornadoes, flying monkeys and wicked witches afterwards, and while they were curious about the monkeys and the wicked witch, they were particularly concerned about tornadoes. We talked about the tornadoes on the way home, and the boys wanted to know “do tornadoes really happen?” and “do they happen here?” You could hear the fear in their voice. We assured the kids that in the northwest tornadoes are very uncommon, and we have weatherman/woman who can warn us if one may happen.

We can’t protect our children from everything, and I pray we will never experience the wrath a tornado brings. I do want them to enjoy life and not be constantly worrying that something bad will happen. I don’t want them to go the worst-case scenario like I do. I want to teach them to lean into the joy they are experiencing, not fear that something bad is going to happen to them.  We plan to go camping again this year. You may recall we encountered thunder and lightning on our last camping trip. It was scary for my youngest son and me.  As we have talked about the upcoming trip, my youngest son has started to ask if a tornado could occur at the camp site. I can hear the slightest fear in his voice as he asks. I reassure him that there is little chance it will occur and if it does, mom and dad will do everything we can to keep everyone safe. I don’t want my son to fear the possibility of tornadoes, and take away from his enjoyment of our camping experience. Yes, bad things can happen, I remind myself, but mostly its out of our control, and much like fretting over a newborn as they sleep. All we can do is take precautions to make sure everyone is safe. It sounds so logical, reasonable and easy when I tell myself this. And so much harder to practice in reality.

There will always be some part of me that will worry about my boys, and likely always will, but I believe I’ve tempered my fears and am working to enjoy my time with them, and not consume my thoughts with the worst-case scenario. I can’t control what happens next, but can be there to participate and enjoy each moment as it happens now.

How do you handle your children’s fears? How do you handle yours?

Let the Sun Shine In

Sun and warmer weather has finally reached the Pacific Northwest. I can see the change in myself, I’m smiling more, I’m happier. I can see the change in others as well. People also seem to be happier, smiling more, are friendlier, and most are making comments along the same lines. Isn’t it beautiful outside? Aren’t you so happy about the sun?

I grew up in the southeast, where sun, warm weather, thunderstorms in the summer and bugs year-round was pretty much guaranteed. I took it for granted when I relocated to the northwest. I wanted to experience all four seasons, meet new people, see new places and do new things. I’ve fallen in love with the northwest, but miss the southeast during long stretches of gray skies, rain, and cooler weather.

I think about my children growing up here and wonder where they will want to live when they are older. Will they want to stay in the northwest or go to a place with a similar climate? Or will they want a change and go somewhere where sun is plentiful?

I’m grateful my boys are several years away from leaving home, and want to make the most of the weather we are experiencing by sharing it with them. Blooming flowers, beautiful colors all around, clear skies, majestic mountains and people, lots of people, with smiles on their faces.  I’m often caught off guard by all the beauty going on around me at once. I continue to think I’ll never get used to this. It feels a little like seeing what’s possible for humankind—beauty for all of us to share in and enjoy together.

The reality is this stretch of beautiful weather will likely be short lived. It will last a week or so if we are lucky. Temperatures will cool and the gray skies will return. Our beautiful weather doesn’t seem to start and stay until around July 4th each year. I’m okay with that though. Stretches like this give me energy and remind me of what’s important, and life’s possibilities.

Let the sun shine in!

Driver’s Test

I was driving to work one day when it happened. I was near a tunnel entrance and decided to change lanes. I put my blinker on, checked my mirrors, looked over my left shoulder to make sure I had plenty of room, and then moved over. The car I pulled in front of clearly did not like my decision to change into their lane. They weren’t going especially fast prior to me changing lanes, and they didn’t run up on me, so how did I know they were upset? Because they threw on their high beams, and kept them on for the next three miles. The first chance to pass me, they did. They pulled up beside me and attempted to get my attention. I decided it would be best not to make eye contact, because I figured it would only make things worse. After the driver realized I wouldn’t take the bait, they sped off. I still have no idea what I did to provoke such a reaction.

I reflected on my decision to change lanes earlier. Had I done something wrong?  I had plenty of room to change lanes I checked a couple of times prior to moving over. What was I missing?

Then I thought I wonder what’s been happening with that other person today.  Did they have a rough night of sleep, or are they stressed out about a meeting, or did they get into an argument with a loved one before leaving?  I don’t know what caused them to get so upset, but I have to believe their mood didn’t have much to do with me. I think my lane change was their last straw.

I think about myself as a driver. While I like to think of myself as a calm and compassionate person most of the times, I must admit that gets tossed out the window when I get cut-off or have a bad encounter with another driver. I sometimes think is this some sort of test (of my patience)? It feels like I’m being purposely disrespected or dismissed, like the other person believes they are entitled, or that their needs or wants are more important than mine. And perhaps I’m onto something with this belief, but think it’s only a small part of it.

Prior to having children, I would mutter four-letter words under my breath or make hand gestures below the dashboard when I got in these situations.  It was my way of getting some of the frustration or anger out, without making the situation worse. Since having kids I’ve had to rethink my responses. Kids are constantly watching what we do. Sometimes when a drive does something I don’t like I’ll say, “Come on friend” to which my sons will ask, “who are you talking to? They’re not your friend?” I’ll explain that it helps mom calm down when she talks about someone as her friend. I’ll also try to explain what’s going on. “I’m frustrated because I want to get home and this person is holding us up. It’s not their fault, they might just be having a bad day.” Having this conversation with my kids requires me to practice patience, being aware of my actions and words, and using it to teach—not always easy to do.

I’m not sure how much I’m getting through to my kids, but I’m hoping that they are able to handle traffic a little bit better than I do when they get older. My sense is people will continue to cut each other off, and drivers will continue to get frustrated with one another.  I can’t control what others do, but I can certainly control my actions and prepare my children for how to deal with drivers when they encounter similar situations in the future.

Thank goodness they won’t be ready for their drivers licenses for many more years. I still have time.

How do you handle frustrating drivers?

Cup of Life

My oldest son raced through the door one day after school, threw his backpack on the floor, and turned to me and said, “Don’t forget to come watch me dance tomorrow at the assembly.” What dance? What assembly? What are you talking about? I thought. He hadn’t mentioned anything about learning a dance or about an assembly until that afternoon. I quickly emailed some of the classroom parents to see what they might know. Sure enough a note quickly came back confirming my son, along with his class, would be doing a dance during the afternoon assembly the following day.

Oh no, I thought, what am I going to do? I’ve got a job. I’ve got commitments. I’ve got meetings! I tried to let my son gently know that I would try my best to be at his assembly the next day, but I had commitments that I had made, and responsibilities I needed to keep. He looked at me as seriously as I’ve ever seen him look and say, “Mom, I know you’ll make it.” I knew the assembly meant a lot to him, and even though I wish I’d had more warning, I knew I’d have to give it my best shot. After a couple of deep breaths, I logged onto my computer and saw that I had a window of time that coincided with when the assembly would be and would be able to attend after all. What a relief!

I arrived at his school and watched as his class came in. He met my eyes and got the biggest smile on his face. He signaled a “thumbs up” and I gave him one in return. It turned out not only was his class performing, but all the classes in his school were performing, it was quite a treat. Each class danced to a different song and style of music. Their routines allowed members of each class to show their individual dance style. My son’s class danced to Ricky Martin’s “Cup of Life.” The song’s chorus concludes with Ale Ale Ale, a with music and cheering at sporting events, like ole. It’s a celebratory phrase commonly associated with music and sporting events. I thought the phrase was perfect for my son and his class’s performance.

It was rewarding to see these kids who danced without inhibition. They all wanted to do a good job, you could see the concentration on their faces, but you could also see the joy, and fun they were having. Each class cheered the other on. It was quite a display of support and encouragement.

As my son’s class danced so energetically to their song, I thought, this is what life is all about—working together, playing together, enjoying each other without worrying about being judged, or made fun of–it truly captured what life, or the cup of life, is and should be.

Ale ale ale

Survive and Advance

ESPN’s 30 for 30 is currently airing “Survive and Advance.” It is the story of Coach Jim Valvano and his 1983 NC State Wolfpack team who won the highly coveted NCAA Men’s Basketball Championship against all odds. It’s a gripping story about a coach who had an amazing gift for connecting and teaching others lessons that transcend the game of basketball and applied to how to live your life. Jim Valvano, also known as Jimmy V, received a diagnosis of cancer and sadly passed away in 1993. Twenty years later he continues to inspire.

The title of this documentary is perfect. Coach Valvano and his team survived many close games, often coming back from behind right at the very end, to advance to the next round towards their ultimate goal—a championship.  Its clear in the documentary that while luck may have played a part, there was a lot more to it and that was Coach V. Coach Valvano believed in his team with a passion, he believed that he would win a championship and that his team would win a championship. He had this dream, and felt so strongly about it he had his team practice cutting down the nets so they would know what it felt like. He shares that he knew how difficult it would be to win a championship, but that his father had given him a great gift—a  belief in him that he could do anything. Wow, I thought, what an amazing gift. When the diagnosis of cancer came, he fought it with the same belief that he could do anything, he would beat this. He went to great lengths to survive and advance (live) every possible day. Towards the end of his battle the Jimmy V Foundation was set-up to raise money to beat (cure) Cancer.  The motto of the Jimmy V Foundation is “Don’t give up. Don’t ever give up.”

This story really spoke to me as a parent. When our child is born, we go into survival mode. It can sometimes feel like a struggle to make it to the next day.  But over time as we get more comfortable with our abilities we advance, and are given the awesome task of shaping our child into an amazing, capable human being.  We can inspire our children, get them to dream, and give them confidence in themselves by showing them we believe in them. We can support them as they grow, teach them and guide them to never ever give up, on their dreams or themselves.

Thank you Coach Valvano for being such an inspiration.

How do you inspire? How do you dream? How do you survive and advance?

Corrective Lens and Seeing What’s Right in Front of Us

When I took my son into a doctor’s office, the doctor inquired what brought us there. I proceeded to share my concerns, what I thought was wrong with my son.  My son hadn’t been experiencing symptoms that required immediate medical intervention, but seemed behind in some of his fine motor skills, which concerned me.

Once I was done listing off all of my concerns, the doctor asked, “What does your son do well?” While I had easily listed off all the things I thought he was struggling with, it took me a while (probably a minute—but it felt like several) to answer to her question.

I realize both my children have many wonderful qualities and characteristics, but was reminded that human nature conditions us to look for what is wrong in one another. The doctor’s question forced me to think about what is right.

As I discussed what I’d learned with friends, I was reminded that we experience people differently when we look for what their strengths are, gifts are, or what they are good at vs. what is different about them, lacking or a deficiency. I thought about my children and how I experience them. If I’m being honest, as much as I’m amazed at their capabilities, I am also looking at behavior that needs to be corrected, areas that need to be learned or actions that need to be addressed.  With new eyes, much like corrective lens, I see my children in a new way. Each child has his own gifts, talents, and capabilities. They are a delight and a wonder to experience, some I experience more fully and gives me even more joy when I shed my need to find something within them that needs to be fixed. They are spectacular just the way they are. Why did it take me so long to see what was right in front of me?

I realize I will have to have an awareness of what lens I’m viewing my children with everyday.  My husband and I will need to continue to guide our children in their journey of becoming adults, but I suspect with my new vision there will be far fewer things I identify that need to be fixed and far more things I learn about the many gifts and talents my children possess.

I wish I had gotten these glasses a long time ago.

What does your child do well? How do you experience them everyday?

Which Way are you Leaning?

What’s a mother to do? We give birth, we take our child home, we start to care for it, and then we are faced with the decision—to go back to work or not.  Of course, some of us will have decided prior to having our child that we won’t return to the workforce because we don’t want to, or financially it doesn’t make sense.  Some of us know we will return to work and it becomes an issue of how soon, and then there are the rest who are on the fence.

And here our quandary begins. Perhaps we’ve invested time in our careers and are making our way up the corporate ladder and want to continue our climb. Perhaps we have a profession we’re passionate about. Or perhaps we need the money, want continued contact with adults, or know that work gives a sense of purpose you haven’t found anywhere else.  You weigh the pros and cons of staying home with your child and not working (maybe temporarily, maybe permanently), and you weigh it and you weigh it and you weigh it. And while ultimately you go with the decision you feel is best you can’t quite shake that nagging voice in the back of your head. Am I taking something away from myself if I stay home? Am I taking something away from my child if I work?

And now the dialogue is no longer being kept to ourselves, or amongst our working mother friends. It’s being discussed out in the open. Oh goodness! Why Women Still Can’t Have it All by Anne-Marie Slaughter was published in the July/August 2012 edition of The Atlantic. Her article encouraged a dialogue between working women, to understand the obstacles women still face to reach the highest professional levels while raising children, and encouraged men, who are expressing a desire to be more involved in the raising of their children, to join in the situation.

Lean In: Women, Work and the Will to Lead by Sheryl Sandberg, the chief operating officer of Facebook, encourages women to be “at the table” professionally, take risks, and pursue your desired career. She also mentions men playing more of a role in the rearing of the child and household responsibilities.

I can understand why reactions to both the article and the book have been strong.  Each gave me pause. What do you mean women can’t have it all? And Lean In—I didn’t realize I was leaning out.  Do I really have to do more than what I’m already doing?

What really bothered me wasn’t the article, book or their content. It was the emotions they were triggering in me—guilt, anger, relief and hope.  Quite a range of emotions, don’t you think?  I still have guilt about putting both boys in daycare when they were young. I know I am a better mom than I would have been a stay home mom (I think stay-at-home moms are amazing), but it didn’t take the guilt away. I was angry because I’ve worked hard to get where I’m at in my career while fighting hard to maintain boundaries specific to the hours that I work and the time I spend away from the family because of it.  I felt relief because someone was finally talking about this—I’ve often felt alone in my daily struggle to do what’s best for my children, spouse and myself. Lastly, I felt hope. Hope that we’ve just hit the tip of the iceberg and more conversations will take place between spouses, partners, companies and communities. That we will reach equality in the home and in the workforce, and as a country we’ll figure out how to better support families so that we not only can survive but also thrive together.

The question, “can women have it all?” makes me think should we want to have it all? and what does having it all mean? I think our kids should have it all—involved parents working for supportive companies and communities that value our future generation more than sustaining a culture of workaholics.

We’ve got some work to do, and I’m leaning towards whatever will get us there.

Which way are you leaning?