Jim Gaffigan’s Dad is Fat book has some hilarious content that any parent can relate to. One chapter, “You Win, McDonalds” really struck home. My husband and I have often had discussions around the marketing of companies like McDonald’s and Legos. The marketing is so good it’s hard to fault either company with their success in these areas.
When we go on a road trip we almost always stop into at least one McDonald’s or one Cracker Barrel. We’ve tried other restaurants and McDonald’s wins out because of the happy meal and the cool toy they offer with it, and of course, most have a playground. And while we may not normally let our children go on the playground, mainly for time sake (though knowing they are not picking up any unknown germs is always reassuring) the fact that they have a playground screams “We Like Kids” to kids. Cracker Barrel is a favorite, because you’ve got cool rocking chairs to hang out in on the porch (assuming you can find a free one) and you have to go through an awesome store in order to get to the restaurant. Everyone can find something they’d like to eat in the Cracker Barrel and can probably find something they wouldn’t mind buying too. To our kids Cracker Barrel screams “We Like Everyone!”
We recently went on a cross-country trip and spent many hours in the car. We inevitably hit a McDonald’s and a Cracker Barrel. There were Happy Meals and miscellaneous knick-knacks purchased. And while the Happy Meal toy or the Cracker Barrel trinket may be easily forgotten, by our children they were part of good memories for all of us.
We went on a road trip. We drove hundreds of miles and survived with smiles on our faces. Success!